Alright, so if it wasn’t made abundantly clear in my post about my last TAHR scarf, I’m a huge Portland Timbers fan. Every year the Timbers Army Heartland Regiment releases a scarf, and this is the 2017 iteration.
Like I do with everything I design, I started in my sketchbook.
Then I moved to the computer machine with the ideas I had.
I chose “Straight From The Heart” as the tagline to pay homage to the incredible crowds that traveled from around the world to the Heartland to watch the Timbers win the 2015 MLS Cup in Columbus. I used the TAHR logo and wheat on one end to celebrate the heartland and the crossed axes motif and trees on the other end to celebrate the motherland (Portland).
I submitted this design for approval to the Timbers Army merch department in Portland and they gave me permission to use their logo, and informed me that the manufacturer needed the design to be simplified down to five yarn colors from their catalog. Also in this phase, I decided to use a more athletic looking typeface.
The design was approved, ordered, manufactured, and distributed to Timbers fans across the country just in time for the 2017 season opener.
It didn’t take long after that for a fellow heartlander to get the scarf to Timber Joey to be displayed on the famous victory log. At the time of me writing this, it’s week seven in the MLS season, and the scarf is still being laid on the log before every match.