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Timbers Army Heartland Regiment Scarf

16 April 2017,   By ,   1 Comments

Alright, so if it wasn’t made abundantly clear in my post about my last TAHR scarf, I’m a huge Portland Timbers fan. Every year the Timbers Army Heartland Regiment releases a scarf, and this is the 2017 iteration.

Like I do with everything I design, I started in my sketchbook.

TAHR 4.0 Sketches

Then I moved to the computer machine with the ideas I had.

I chose “Straight From The Heart” as the tagline to pay homage to the incredible crowds that traveled from around the world to the Heartland to watch the Timbers win the 2015 MLS Cup in Columbus. I used the TAHR logo and wheat on one end to celebrate the heartland and the crossed axes motif and trees on the other end to celebrate the motherland (Portland).

TAHR 4.0-01 TAHR 4.0-02

I submitted this design for approval to the Timbers Army merch department in Portland and they gave me permission to use their logo, and informed me that the manufacturer needed the design to be simplified down to five yarn colors from their catalog. Also in this phase, I decided to use a more athletic looking typeface.

TAHR 4.1 Front TAHR 4.1 Back

 

The design was approved, ordered, manufactured, and distributed to Timbers fans across the country just in time for the 2017 season opener. Scarf 4.2 Back Scarf 4.2 Front

It didn’t take long after that for a fellow heartlander to get the scarf to Timber Joey to be displayed on the famous victory log. At the time of me writing this, it’s week seven in the MLS season, and the scarf is still being laid on the log before every match.

TimberJoeyTAHR 4.0

1 Comment:

  1. Nathan says:

    Howdy! I just moved to Omaha from Portland and Sacramento and I’m looking for people that are around the area to meet up with on match days and maybe in KC in August when the Timbers visit (with KC @ no. 1 in the West, we need army numbers, right?).

    Holla.

  2. Nick says:
    Your comment is awaiting moderation.

    Austin, I’m originally from Indiana and live in Portland now. I’d really like to get a Timbers Heartland Scarf for me and my girlfriend (who is from Illinois). Can you help us out. Are you selling them still? We can’t track any down online 🙁

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