Fpweb Icons
Fpweb Icons
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When I started at Fpweb, I was a little overwhelmed with just how many services they offered, and because I was now in charge of the website, I was able to display those services in a way that made the most sense to me. First, I started by turning their 5 different dropdown menus into one mega menu. MegaMenuMockupOld

But it didn’t take much time for us to add more services that would ultimately make this version feel overwhelming. My next course of action was to silo the services we offered, and give users a sense of what each service was if they didn’t recognize the name. That meant creating icons for each one of our services.


Because tedious detail heavy work is kind of my jam, I set up 100 100px x 100px illustrator artboards and put my guides 3px away from the each edge of every artboard.


Then I created some standards for the icons so someone else could create new icons that matched.

  1. All strokes are 3px at 100px high
  2. Rounded caps on all strokes
  3. Rounded corners
  4. Height must be 100px
  5. Width should be 100px
  6. Type, when used, is Filson Soft Bold (outline type)
  7. Corner radius’ use increments of 3px
  8. Whenever possible use circles for curved strokes
  9. Gaps are 6px excluding end caps (Example below)IconsCapture3

Then created a few digital mockups of how the new mega menus would look.

WhyUsMenuMockup SupportMenuMockup SecurityMenuMockup ManagedMenuMockup

Between the digital comps and the final code, we made some changes to the way we siloed our services. MegaMenuMockup2 MegaMenuMockup4 MegaMenuMockup1 MegaMenuMockup4

In addition to the mega menu, these icons had to work as large icons as well to help break up our enormous amounts of text.

Timbers Army Heartland Regiment Scarf

Alright, so if it wasn’t made abundantly clear in my post about my last TAHR scarf, I’m a huge Portland Timbers fan. Every year the Timbers Army Heartland Regiment releases a scarf, and this is the 2017 iteration.

Like I do with everything I design, I started in my sketchbook.

TAHR 4.0 Sketches

Then I moved to the computer machine with the ideas I had.

I chose “Straight From The Heart” as the tagline to pay homage to the incredible crowds that traveled from around the world to the Heartland to watch the Timbers win the 2015 MLS Cup in Columbus. I used the TAHR logo and wheat on one end to celebrate the heartland and the crossed axes motif and trees on the other end to celebrate the motherland (Portland).

TAHR 4.0-01 TAHR 4.0-02

I submitted this design for approval to the Timbers Army merch department in Portland and they gave me permission to use their logo, and informed me that the manufacturer needed the design to be simplified down to five yarn colors from their catalog. Also in this phase, I decided to use a more athletic looking typeface.

TAHR 4.1 Front TAHR 4.1 Back


The design was approved, ordered, manufactured, and distributed to Timbers fans across the country just in time for the 2017 season opener. Scarf 4.2 Back Scarf 4.2 Front

It didn’t take long after that for a fellow heartlander to get the scarf to Timber Joey to be displayed on the famous victory log. At the time of me writing this, it’s week seven in the MLS season, and the scarf is still being laid on the log before every match.

TimberJoeyTAHR 4.0 Managed Services Page

When I started at Fpweb, their services were offered on a hourly bank model where customers could buy hours to complete a project. One of the first things I did as a part of the company was help them transition for a bank model to a subscription model.

I started in my sketchbook with a rough wireframe of how I’d lay out the page.


Then I started working out the typography for each subscription plan.



Then I combined all the type to see how it’d look all together.



Then I went to the computer and made a digital comp.



I used our brand colors for the whole pricing chart, but it soon became clear that with the broad scope our new subscription model would be used in, I’d need to brand each plan individually. I created avatars that would represent each plan because when you order one of these plans, it’s like your ordering one full time employee with that title.



Then I color coded each plan and it’s corresponding avatar to enhance the brand.

person_admin person_db


person_dev person_sec


Then I went back to my sketchbook to quickly draw up how the page would look with avatars heading up each of the plans.



Finally, I turned my sketches into code and deployed it on our .NET platform.