What makes the Timbers Army the greatest supporters group in American sport is their organization. Not only has the Timbers Army helped sell out every game in MLS franchise history, but there is a traveling contingency that coordinates with regional supporters for away matches. These regional sub-groups organize watch parties, travel plans, and merchandise production in their region. There are sub groups from Alaska to Portugal, and everywhere in between. For decades scarves have been the quintessential accessory for football fans around the globe, and every Timbers Army subgroup has at least one scarf, usually a new one ever season. So when I got the chance to design a scarf for the Timbers Army Heartland Regiment, I was honored.
For the front I wrote a slogan that emphasized the midwest’s landscape, fierce loyalty, and the Timbers’ green and gold worn on the pitch.
On one end of the scarf I used lyrics from Atmosphere embracing humble midwest pride, combined with deconstructed elements from the logo.
The front of the scarf features our name and the rising sun motif adopted from the Timbers Army.
On the opposite end, I denoted all the states who supplied supporters to the TAHR.
The fringes are blue to signify the heartland sprawling landscape nestled between the two coasts of North America.
All 210 scarves sold in less than 24 hours.